CONSULTING SERVICES
Senior Content + Digital Media Leadership
(Without the full-time headcount)
Want someone who’s actually built and run small to large content operations before – not just advised on them from the outside? I’ve done it across media, sports, fitness, tech and the nonprofit world. My experience spans digital strategy, content production, organizational design, and monetization.
WHAT I DO
Areas of Expertise
Content strategy
Figuring out what to make, for whom, and across which formats — audio, video, social, written.
Building content organizations
Team structure, workflows, hiring — the operational stuff that makes good ideas actually ship.
Executive advising
A sounding board for founders and leaders navigating content, media and audience growth.
Team leadership & mentorship
Developing the people who'll run this after I'm gone.
Audio & podcast strategy
Particular depth here, from launching networks to negotiating distribution deals.
How We Can Work Together
ENGAGEMENT
Fractional Leadership
Monthly retainer · Typically 6–12+ months
For organizations building or growing a media or content division that need a senior leader to set it up and run it. I design the strategy, build the team, and execute —recruiting and hiring, managing people and budgets, and creating a transition plan to hand off leadership when the time is right.
Content + Audience Strategy
Project or monthly fee · Executed over
3–6 months
A full evaluation of your content strategy from an experienced, outside perspective. I start with your audience and customer profile — building out the personas that should be driving your content decisions — then work through the questions most teams are too close to see clearly: Is your strategy aligned with what your audience actually needs? What could your content be doing that it isn't? Are you on the right platforms? What new approaches could drive audience or revenue growth? And, honestly: Is the content good? You'll come out the other side knowing exactly what to make, for whom, and across which formats: audio, video, social, written, or something else entirely.
“Pick My Brain” —
Executive Advising
1-hr session
A sounding board for founders and leaders navigating content, media and audience growth. Common questions: What kind of content should I focus on? What should I know before launching a podcast? What team and budget do I actually need? What best practices am I missing? Come with your specific questions — leave with real answers.
METHODOLOGY
My Approach
Discover & Audit
We start by looking under the hood. I analyze your current content, audience data, team structure, and business objectives to find where the real gaps and opportunities live.
Strategize & Align
I build a tailored playbook. This isn't theoretical advice; it's a practical roadmap detailing exactly what to make, who should make it, and how to measure its success.
Execute & Optimize
We put the plan into motion. Whether I'm advising your internal team or temporarily leading the charge, we focus on shipping quality work, analyzing results, and refining.
Let’s Talk.
Trying to figure out your content strategy, build the team behind it, or just want an outside read from someone who's run this before? I'd love to hear what you're working on.